I just quickly want to explain what FARIKAL is about and what our aspirations for the future are.
FARIKAL consists of
Stine Malene Foss Berg : Partner and Graphic Designer.
Iben Berstrøm : Partner and Head of Marketing and Communications.
Viktoria Lutterloh Aksnes : Partner and Fashion Designer.
FARIKAL started with Iben Bergstrøm’s realization of the huge lack of information about Norwegian craft techniques. This quickly resulted in the three of us coming together deciding to change that, little by little.
We’re very patient.
FARIKAL is all about two things:
Preservation and representation through reinvention of Norwegian heritage and crafts. We want to focus on bringing history and character into the products we produce. There are so many beautiful Norwegian crafts yet to discover and make more current, especially for younger generations. FARIKAL wishes to be in the lead of providing that for not only Norwegians but for the rest of the world.
Producing slow sustainable fashion as opposed to the dominating socially and environmentally destructive mass production in the fashion industry we see today and through building closer relationships to producers and buying more local raw-materials we hope to contribute to the movement of increasing our respect for fashion – decreasing our consumption. Making our consumers aware of our product’s history and origin we wish to encourage consumers to shop with more emotions and more appreciation. As we all know our beautiful planet can not keep up with our consumption, so this is and has to be the future way.
We are so proud and excited to find ourselves in the process of producing (right here in Norway..!) THREE garments inspired by our Craft Collection A/W 2017 to be sold at the end of September. We decided to start off small, producing in a very limited quantity and will be selling them in our pop up in Bergen and webshop.
See our first Craft Collection at http://farikal.com and subscribe to our newsletter to see what’s going on!
All photos by Øystein Grutle Haara Model: Eleonor Katarina Bjerkelund MUA: Miranda Aksnes Hair: Jonas Jelti - Adam og Eva Bergen
Oh i love this. I love investing in pieces of clothing that not only are great quality, but also hold a meaning within itself and displays all sorts of symbolism to show its heritage. Some people dont understand why i might spend more than the usual amount for a clothing item. But i believe when wearing something made with such conviction gives me an aura of the piece itself. Making me walk with more of a bounce in my step because i know im wearing a true piece of art. I would love to buy from FARIKAL some day. i know it will be all this and more. what you all are doing is amazing and i hope i can be apart of something like that in the future.
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Yes this is very exciting Viktoria! Keeping the craft culture of your beautiful country alive and bringing it into the future through fashion and who knows what else as you and your partners grow into this wonderful adventure. The pricnicples behind it are fantastic and where we all should be heading! I wish you all every success and I will look out for something that will suit me and that I can call my own one day!
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Oh that’s fascinating, I love it. Have you had any thoughts about archiving your work? Looks like the garments themselves are going to be somewhat few in number, would be nice if you could show them to world, explain the craft and symbolism that has gone into them so they can still be enjoyed and appreciated. So few will ever get there hands on a piece, and the love and attention has gone it shouldn’t go unnoticed.
Wow! Where can I find the clothing and purchase myself?